A family. A little yarn. A love of animals.
A small wish.
A world of animals.
BOFFMAW began with a mum, her two children, Elon and Yuuy, and a shared love of animals.
The wish that started it all
After a visit to the zoo, Elon came home worried about his favourite animal. A keeper had told him that giraffe numbers were declining.
“I don’t want them to disappear. I want giraffes to stay with me forever.”
His words stayed with his mum. She picked up her yarn and began experimenting: unravelling, knitting and trying again, until a giraffe-shaped bag took shape.
For Elon, it was a way to keep his favourite animal close. It also gave him a story to share. His mum hoped that this small creation might spark someone else’s curiosity about animals, and a desire to care for them.
A day at the beach. Two shark hats.
On a family trip to the beach, the receding tide revealed rubbish scattered across the sand. Elon asked his mum to help him pick it up, worried that it might wash back into the sea and hurt sharks and other animals.
They spent a long time collecting rubbish that day. Back home, his mum turned the memory into something they could wear: a shark hat for Elon, and another for his little sister, Yuuy.
Whenever the children wore them, people stopped to smile. “Your hat is so fun! I want one too!” A playful design became an invitation to talk, and a chance to share the animals and memories behind it.
A little family story, shared with you
As more people fell in love with her creations, the collection grew. Hats were joined by gloves, scarves and socks, and BOFFMAW began to take shape.
At its heart was the same feeling that inspired that first giraffe bag: animals are more than a source of beautiful shapes and playful ideas. They are living creatures deserving of care.
Our knitted-world logo brings that love of animals and making together. It is a reminder of the world that inspires us, and the small connections we can make through something as simple as a favourite hat or a thoughtful gift.